Founded in 2003 and based in Barcelona, Novarama had a simple idea in mind: to create innovative games with mass-market appeal.  Many studios focus on commercial success. Others put innovation at the forefront, advancing the art of making games. Novarama try to bridge that gap, to create the kind of innovation millions of people enjoy playing. Novarama introduced Augmented Reality to the masses, and the Invizimals saga has generated six titles, sold 2.5 million units and spawned a franchise ranging from TV Shows to bicycles, from toys to video games.